The Vision... In order to meet the needs of his clients, Jim Steenbergen, owner and
president of First Fitness, pioneered the concept of remanufacturing preened fitness
equipment.
Working as a consultant to fitness facility owners, he frequently heard a common
request for quality equipment at an affordable price. Experience dating back to 1976 from
owning and managing four fitness facilities enabled Jim to relate to his client's
requests.
Realizing an opportunity to help his clients keep their budgets in balance and still
equip their facilities with quality equipment, Jim researched the possibilities. Choices
for equipment at that time were limited to only a few manufacturers of new equipment.
Pre-owned, remanufactured equipment was non-existant.
So, in 1982, the vision became a reality. Today, First Fitness remains number one in
fitness equipment options, serving clients world-wide from our plant in Fort Worth, Texas.